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A common mistake when promoting their music, is many people try and reach their fans in the wrong places. Further more, they try and gain potential fans on too much of a small scale. An example of this is Facebook and Twitter marketing. While I encourage all musicians to use these tools as they can be very handy for getting yourself out there, when used wrong they can be more of a hindrance than anything else.
How to Make Music: 10 Steps to Becoming a Recording Artist
Forget adding people on Facebook and Twitter one by one, there are two big problems with doing this:. Let me tell you:. Finding out where your audience hang out, and reach them all there at the same time! Makes sense right? Why try and turn people into fans one by one when you can reach a load of people that are already fans of your music all at the same time? On the other hand, if you can reach a load of very targeted people in a short space of time, you will be more likely to get a much better reaction.
People will start talking about you, and as other people interested in your genre also just heard about you, they will be able to relate and carry on the conversation. Well with regard to where they hang out, this can vary. We will look at these places more specifically below, and look into some of the most popular places you will find a load of people who are into the types of music you make.
Now to the second question.
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Once you find out where your audience hang out, how can you reach them all at the same time? That one has a answer I can give a lot quicker: By using established outlets to get yourself heard! This can be in the form of a community radio station, a popular website, a popular Youtube channel, and the like. So with this in mind, read on for some cool ways to both market your music on and offline. Online music marketing is probably the path most independent musicians take when it comes to getting their sound out there.
This is partly because the ease of it You can promote your music from the comfort of your own home and partly because of the potential reach. With the internet you can access people in nearly any country of the world. That said, just because all these people can potentially hear you, making them WANT to hear you is a whole other challenge all together. So using our leveraging tactics, what kind of online music marketing can you do to get in front of more people? We look at some below…. Instead, put the majority of your time and effort building up relationships with people that can get you out there on a much wider scale.
People that listen to these channels and read these websites respect what their owners have to say.
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A neutral and respected third party bigging you up is always more effective than you doing it yourself, so bare this in mind. The great thing about this style of doing things, is you can leverage your first success and use it in your musical CV. Leveraging previous successes is important if you want to keep up momentum and grow as a musician, and something I will talk a lot more about in future.
A big mistake many musicians make, is they only ever promote their music online.
Why is this a big mistake? Well, mainly because all the extra exposure they leave on the table! There are a lot of established offline mediums you can use to get your music out there, so you should put as much effort into getting on them as you would getting on the online promotion sources. Performing gigs gives you a chance to get an instant reaction from your music, and connect with potential fans on a much more personal level.
Once you learn the factors that will make people make a purchase from you, you can use this throughout your music career to greatly increase the amount of sales you end up making.
Want to learn how to do that? I want to be a musician but I lack the confidence to post the songs anywhere. My name is Jan, I want to be a rapper but the difficult thing is to market myself. So Shaun, all record label wants musicians who are known and have fans?
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Great advise Shaun. But my question is, how do you market yourself when you are actually opening a new path. This is what is happening to me.
I dont seen to fit in a concrete market and yet I could fit somehow in many of them although not totally. I have read your information with great interest. I am 87 years old and sing songs which I know the older age group like. I will send you my demo CD and relative information if you are interested. A clear example of this new reality is the music industry. Just a decade ago, the top twenty percent of musicians earned fifty percent of the revenue and profit in the recorded music industry.
Now, the top one percent of artists earn fifty percent of the profits. This tremendous concentration of rewards is occurring across many industries, a trend that is well document in last year's best-seller "The Second Machine Age" , which I highly recommend.
How to Make Music: 10 Steps to Becoming a Recording Artist | HuffPost
The change? It used to be that music marketing and distribution success depended on an artist getting 'discovered' and represented by the right label. Now, artists are taking back ownership of their brands and distribution of their products. And with the internet, that distribution is now inexpensive and accessible. Any artist can instantaneously and independently distribute music on a global scale using iTunes, YouTube, Pandora, and Spotify. Understand Your Audience Adele's 25 album broke all previous sales records in with 7. Her marketing success is even more remarkable, given her choices to NOT offer her music via streaming media and release the album in the last six weeks of the year.
She accomplished this outsized return by using the right technology to reach her specific her audience; 35 year old moms who consume their content on demand after the kids go to bed. It's no coincidence, all are accessible on demand to working mothers wherever and whenever. Like Adele, your ability to drive outsized income partly depends on how well you understand what your "audience" of potential employers is really looking for, and how clearly you present yourself as the "whole package".
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Recent research by Burning Glass reveals that employers across a majority of industries are looking for candidates offering more than just the basic skills traditionally expected for the role. Employers are increasingly adding requirements in writing skills, math, communication and customer service skills, for roles that wouldn't have needed them in the past. Who knew a sales person could stand out by emphasizing great writing chops? Then, train yourself using resources on the web. Many learning management systems have the content accessible with a quick google search. In doing so, she secured constant attention in , and gave herself time to work on the rest of the album.
How does this tactic apply to you?
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